The Experience Behind DC²
About
The Experience Behind DC²
About
Meet The Founder, Tashiyanna
I’m Tashiyanna Greene, Founder and Executive Operations Partner behind DC². I began my career in hospitality in 2008, and over the years my work has grown across executive support, business operations, project management, marketing, and creative strategy. I’ve supported executives and leadership teams, managed complex projects, built operational systems, and helped businesses turn ideas into action.
I also understand business from the other side. I’ve built and operated businesses of my own, which has given me a practical understanding of what it takes to manage day-to-day operations while still trying to move bigger priorities forward. That experience is a big part of what I bring to my work with clients.
What makes my approach different is the unique combination of operations and creativity. I’m comfortable organizing the moving pieces, managing the details, improving processes, and keeping an initiative on track, but I also understand how to develop an idea, communicate it, and bring it to life creatively. That combination allows me to support the business behind the scenes while also helping move important ideas forward.
I believe good client relationships are built on trust, communication, and understanding what the client is actually trying to accomplish. My approach is simple: give clients what they need, add my experience and perspective, and exceed expectations whenever possible.
“Give them what they want, but exceed their expectations.”
What makes my approach different is the combination of my operational and creative experience. I have more than a decade of experience supporting executives and leadership teams, managing business operations, leading projects and initiatives, and building and running businesses of my own.
At the same time, I’ve developed hands-on experience in marketing, branding, communications, copywriting and creative execution.
That combination is not something you find in every operations professional or creative professional. I understand how to determine KPI's to identify gaps and improve the structure of an organizaton, while also understanding how an organization should communicate and present itself externally.
This allows me to take an idea, create a clear plan, align teams and deliver measurable results.
I work with entrepreneurs, c-level executives, professional firms, nonprofits and small businesses across industries that need experienced support to move the business forward.
Some clients need a fractional operations executive as an extension of their leadership team. While others simply need help organizing operations, improving a process, or owning a project from concept to completion.
My experience working across both operations and creative functions also allows me to support projects of varying complexity.
My work generally falls across three areas: business operations, executive partnership and creative initiatives.
That can include executive and organizational support, business administration, project management, process improvement, vendor and stakeholder coordination, marketing, communications, brand development, copywriting, graphic design and other creative work.
The services often look different from one engagement to another because I tailor the work around what is actually needed rather than trying to fit every client into a turnkey package.
Every engagement starts with a conversation about your business, what you’re trying to accomplish and where you need support.
From there, I’ll identify the areas where I can be most useful and recommend an approach based on your priorities, timeline and needs.
Some clients need ongoing support and others need someone to take ownership of a specific project or initiative. I can work within either model, depending on what makes sense for the business.
My experience comes from working on both sides of the business. I’ve supported CEOs, founders and leadership teams, while also building and operating businesses myself.
I understand what it’s like to be responsible for keeping the day-to-day moving while also trying to focus on bigger priorities. I’ve managed operations, projects, vendors, contractors, events, marketing initiatives, financial activity and creative work across different businesses and industries.
That experience has taught me how to step into a situation, understand what needs to happen, organize the moving pieces and follow through.
Yes. Fractional support is one of the ways I work with businesses that need experienced operational leadership without necessarily adding another full-time executive.
Depending on the organization’s needs, I can provide support with business operations, organizational systems, strategic initiatives, project management, coordination and other priorities that require someone to take ownership and keep things moving.
No. I offer both ongoing and project-based support.
Ongoing partnerships can provide additional executive or operational capacity, while project engagements can focus on a specific initiative, business challenge, process improvement or creative project.
If you know what you need, we can discuss the appropriate scope. If you’re not quite sure, that’s okay too. We can start with a conversation about the challenge and determine where I can provide the most value.
Yes. My background includes marketing, brand development, communications, copywriting, graphic design and other creative work.
Creative services are not separate from my operational experience, though. I approach creative projects with an understanding of the business goals behind them.
That means I can help organize the project, develop the strategy, manage the moving pieces and, when appropriate, execute the creative work as well.
That's the goal! Growth isn't just about marketing. It can require better systems, clearer processes, stronger project management, additional leadership support, improved customer or client experiences, or simply having someone who can take ownership of important work.
I’ve experienced that firsthand through my own businesses and through the organizations I’ve supported. My role is to understand what you’re trying to accomplish and help identify where stronger organization, strategy or execution can move the business forward.
Possibly. My experience covers a range of operational, strategic and creative work, so not every type of engagement fits neatly into a service list.
If you have a project, challenge or business need that isn’t represented here, contact me and tell me what you’re trying to accomplish. I’ll let you know if it’s something I can support and what the best approach may be.