Industry: Hospitality, Food & Beverage

Marcus Todd Fitzpatrick, aka Chef Todd, is an executive chef turned entrepreneur. When he came to us he came to us his goal was to increase brand awareness. He wanted to leave the local restaurant he worked for to focus on making unique meals he classified as “non-traditional comfort food”.

Execution

Before we entered the picture Chef Todd had already accumulated a small following. Whether the connections were personal or professional we were not sure, so the first thing we did was clean up his social media accounts. We got rid of anything that wasn’t brand related. We focused on photographing food made by Chef Todd himself, posting food that inspired him, and designing custom graphics that contained information for upcoming events and promotions.

After marketing Chef Todd’s first few events via social media we began working to expand his network beyond the digital world. We developed a quarter page ad for him that was published in a local magazine. Plus we created several menus for his kitchen takeover at a local restaurant in Thornton Park, FL.

Since then he has catered events for several hundred guests, and has even added traveling chef to his resume. He has developed his own line of seasoning and has been cooking for a professional athlete. Needless to say, he’s one of our greatest success stories to date.

Detailed Services Used

• External Branding Evaluation

• Event Marketing

• Social Media Engagement

• Social Media Management

• Graphic Design: Social Media Graphics

• Copywriting: Contract Writing & Social Media Content

• Printer Marketing Collateral: Food & Beverage Menus & Quarter Page Magazine Ad

Schedule a Consultation