Building a New Market Presence To Generate Sales

Industry: Real Estate

After relocating to Orlando, Rina Patel needed to establish a stronger local presence while building a distinct professional identity outside of her brokerage affiliation. She needed a digital presence and supporting marketing materials that would help her connect with prospective clients and referral partners.

Execution

I developed a digital presence that included a landing page, social media profiles, supporting content, and a visual identity system with a defined color palette, typography, and logo treatment.

I also developed website and social media content along with printed marketing materials designed to support local outreach and create a consistent experience across her marketing channels.

To make the process sustainable, I created reusable social media templates that allowed Rina to eventually manage her own content and maintain the visual consistency we established.

Deliverables

• Brand Development

• Digital Strategy

• Website Design

• Social Media Strategy

• Content Development

• Copywriting

• Marketing Collateral

• Template Development

Within the first 60 days, Rina generated five leads that closed. The templates and systems developed during the engagement also gave her the ability to manage her social media independently once she was ready to take it over.

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