Industry: Non-Profit

Operation PAR is a leading provider of comprehensive substance use disorder recovery programs. Despite their longstanding reputation and widespread partnerships, they were experiencing a critical visibility issue online. Their website wasn’t appearing on the first page of Google—not even when searching their exact name.

Execution

Our primary objective was to rebuild the foundation of their digital presence to improve discoverability and align with competitors in the behavioral health space. We performed a full redesign of their website to modernize the user experience and improve site navigation. Additionally, we revised the existing copy to be more succinct and strategic, with a focus on clarity, accessibility, and empathy for users in crisis or recovery.

We also conducted keyword research to identify short and long-tail SEO terms that would attract users specifically searching for local and state-level substance abuse recovery resources. These were integrated throughout the site to boost organic search rankings and improve relevance.

By focusing on clean design, intuitive navigation, and keyword-optimized content, Operation PAR began appearing prominently in search results for phrases associated with substance abuse recovery in Pinellas.

Detailed Services Used

• External Branding Analysis

• Customer Experience Evaluation

• Website Design

• Copyediting: SEO-Optimized Website Content

• UX Strategy & Content Architecture

Within weeks of launch, they saw a significant increase in web traffic and user engagement. The streamlined content and accessible design also improved the user journey for people seeking urgent help, enabling faster access to vital recovery services.

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