Industry: Non-Profit

Formerly known as Live Free, this community health coalition sought to reposition itself in the public eye with a refreshed identity and broader appeal. They needed a full rebrand to better reflect their mission: preventing substance misuse and promoting mental wellness across all age groups in Pinellas County.

Execution

The rebranding process began with a new name: Pinellas Prevention Partners—a title that better captured their role as collaborators and advocates within the community. From there, we developed a complete brand identity package, including a modern logo, vibrant color palette, and typography system that would resonate with each age group within their target audience while still maintaining credibility with community stakeholders and partners.

We then designed and launched a new website with clear, user-friendly navigation and messaging tailored for both teens, parents and elders. To ensure strong visibility and search engine performance, all copy was written with a focus on local SEO and keyword relevance, emphasizing prevention education, youth engagement, and community resources.

In addition to the web presence, we created email and social media marketing templates that allowed their team to communicate consistently and effectively across platforms while maintaining their brand identity.

Detailed Services Used

• External Branding Analysis

• Logo Design & Visual Identity

• Website Design & Development

• SEO Copywriting

• Email Marketing Templates

• Community Messaging Framework

The rebrand helped reposition Pinellas Prevent Partners as a more modern, accessible resource for youth and families. Their new digital presence improved both engagement and search visibility, and the brand assets gave their team the tools to facilitate awareness across various platforms.

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