Turning a New Brand Identity Into a Professional Sales Story

Industry: Medicine & Wellness

ProEssentials, MD is a physician-developed supplement line that needed supporting marketing materials following the development of its new brand identity. The goal was to create a consistent visual and messaging experience across its sales and marketing materials.

Execution

I developed a range of supporting materials, including website copyediting, social media content, promotional graphics, flyers, cost sheets, and sales materials.

A key part of the project was developing an eight-page sales presentation that translated the brand into a polished and professional format for communicating the company's products and value proposition. I developed both the copy and visual presentation, organizing the information into a clear and cohesive story.

The project required balancing the need to communicate product information clearly with the need to maintain a professional visual identity across every customer-facing piece.

Deliverables

• Sales Presentation Development

• Presentation Copywriting

• Brand Application

• Marketing Collateral

• Copywriting & Copyediting

• Social Media Content

• Graphic Design

• Visual Communications

The project gave ProEssentials, MD a cohesive set of sales and marketing materials that could be used across digital and in-person communications while maintaining consistency with its new brand identity.

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